Wednesday 22 January 2014

The jilts - Marketing Strategy

To promote The jilts they will need to be available to audiences across as many media outlets as possible.TV-
  •  Jonathan Ross Show- Late night show so not many restrictions on what can be said and done. Also they will be able to give a live show to a large audience.
  • Later with Jools Holland- On very late and has a big audience and can give live performances with Jools Holland who is very respected in the music industry.
  • Graham Norton Show- Late night show which has a large audience can perform live and promote album.
 Radio-
  •  Radio 1- Broadcasted nationwide so big audience, especially if broadcasted at peak times. 
Ads-
  • Etsy-Etsy is an e-commerce website focused on handmade or vintage items, supplies, as well as unique factory-manufactured items under Etsy's new guidelines.
YouTube-

  • Create YouTube page to interact with and  communicate with fans- can advertise new songs and albums and give fans a one to one experience.
Websites-

  • twitter- talk to fans and let them know what you are doing so that they feel as if they are part of their life- can also promote music and albums.
  • Facebook- Promote music and interact with fans.
  • Own Website- Basic design that has an artistic edge, can promote latest music and albums and is easy for the user to navigate to what they want i.e merchandise, twitter pages and YouTube channel etc.
Fashion- 
  • Levi clothing range well known and popular amongst the indie audience. 
  • Girl can create own dress range.
Touring-
  • Small intimate venues which can still hold a large audience.
Collaborations-
  • Andrew VanWyngarden- from the indie band MGMT can promote both artists.
  • Gringly Man- on tour with now. 
Unique Selling Point-
  • If you pre-order an album then you will get a signed copy.
  • All in uniformed clothes except from girl who will be highlighted by wearing a contrasting colour.

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